I was talking with a friend one day about my plans to start a church. She asked me the question, “Stan, what will be your ‘brand’?” She was wanting to know what will be the mark that will cause us to stand out as a church, what will be recognizably different. What will distinguish our identity?
I pose the same question to you and I as we reflect on what our personal “brand” is. When people look at us, what do they see and how will they describe us? The answer to this question can come in so many forms, especially when it comes to our personalities.
My challenge to us is two fold: (1) Let people see us for who we truly are, the real thing, no facade. Always be true to yourself and who God made you to be. (2) Let our “brand” align itself with the identity of Christ. No, we are not perfect like He was and is, but we can aspire to be “Christ-like.”
This passage in Romans will help us get started on the identification process. “And so, dear brothers and sisters,* I plead with you to give your bodies to God because of all he has done for you. Let them be a living and holy sacrifice—the kind he will find acceptable. This is truly the way to worship him.* 2 Don’t copy the behavior and customs of this world, but let God transform you into a new person by changing the way you think. Then you will learn to know God’s will for you, which is good and pleasing and perfect.” Rom. 12:1-2 NLT
I remind us that this is a process, but the rewards of the “brand of Christ” are immeasurable.